Since 1998, I and my team have been designing, conducting, analyzing, and reporting game development testing for the largest entities in casino and gaming. The biggest manufacturers to this day are using testing designs and protocols that I developed, helped develop, and conducted for them. I’m thankful to the researchers and organizations for the many years of honing my craft and advancing our industry.
I’ve never been satisfied; always chasing innovation and trying to pass it along to my industry, advancing research as I could among the other manufacturers and entities within the casino and gaming industry. During this time, I’ve made these solid observations:
- The casino industry lags behind many other industries in research testing and evaluation, investing so much money without any independent research confirming their choices. Going only on the hype of those who make the product, casinos risk their patron’s enjoyment and their own prosperity by betting on games that haven’t been vetted with the first gambler. I have always wanted to change this.
- Everyone in casino and gaming wants data on two things: Games and Gamblers. Furthermore, no one is doing a good job at evaluating and providing that information. We’ve spent a career learning what makes gamblers tick and games great; no one in our research industry deals with more games and gamblers overall than our firm. I needed to develop products that gave the industry access to this data.
- Casinos have been at the mercy of those developing product for years, and while the industry sells what it believes to be good for the landscape, casinos don’t know if this or that innovation or approach has ever been tested with the first gambler, let alone with their core gambler. The biggest companies in gaming already paid me to do this; I wanted to make it accessible to the rest of the industry.
Out of my experience and these insights, Casino GameTest™ and Paid2Gamble™ were born. With GameTest™ providing independent evaluation of new gaming products and Paid2Gamble™ providing gambler data never seen before, our company is continuing our role as the pioneer of game and gambler research – just as we have been for 20 years.
I hope you like our new product. It’s a great product for all, borne of a lot of hard work, learning, and fighting for what’s right and good for the industry and the gambler, and very often going against the grain. I’m known for that. I’m known for sticking to my guns and having integrity to an incredibly high standard.
Now, I hope my industry and its gamblers really benefit from what we are about to embark on. I’m very excited, please join me.