Third, we use Paid2Gamble’s™ app to track the players as they travel, play, and give feedback on all of the gambling they do, including our test game. Once players play the game, they give us feedback on their experience, including the test variables we’ve pre-identified as being important to the game.
Players play with their own money, with the commitment of GameTest™ to reimburse them up to a certain dollar amount of play, plus an incentive for accepting and completing the assignment. Real gamblers decide what to do with their own money after that. Not only do we know what percentage of players decided to stay with the game vs. walk, we also know what they played both before and after our GameTest™, and that’s considered and covered in our analysis and report.